The Assembly 2023
Made in response to having years of only video calls, The Assembly is an annual in-person event for One North and its clients. It aims to take attendees out of their day-to-day and offer an in-person experience at a different memorable location every year. In its inaugural year, the event “assembled” minds from different industries and disciplines for a two-day retreat focusing on the theme, The Long View, at the prestigious Sundance Mountain Resort.
I designed the initial creative concept, provided art direction, and storyboarded the teaser video.
Design Team
Michael Brown, Creative Director
Myohan Oh, Sr Designer
Since The Assembly is an annual event, we knew that it was important to create a system that was flexible enough to be adapted for other locations. With this in mind, we created a mark that nodded to building blocks, assembled with ease, something that felt strong yet simple. It had an upward motion as a subtle nod to the north direction.
Inspired by the theme, The Long View, we played with elements rearranging to find new meaning, coming in and out of focus, and elements unfolding to create new perspectives and views.
For Sundance, we felt like it needed to seamlessly blend into nature while conveying quiet luxury. Since the location was a big part of the experience we relied heavily on images of the resort.
