Hi, I’m Cassidy

I’m a Design Lead who specializes in brand design and is currently located in Chicago.

My approach to design is rooted in curiosity and the balance of structure and spontaneity. I’m inspired by vibrant colors, thoughtfully curated experiences, and unexpected connections.

I believe great design is an aesthetic answer to a functional problem. It adapts and evolves to fit within a greater context. When designing, I aim to focus on the human impact while creating deeply engaging work that communicates authentically.

To achieve this, my design process is intuitive and inquisitive. I ask questions and analyze projects at a high level to anticipate outcomes and identify problems before I dive in. This allows me to lead projects successfully and find opportunities that enable teams to excel.