Hi, I’m Cassidy Day.

I’m a brand champion who thinks conceptually and enjoys creating systems that give design the structure to flourish. I’m a visual generalist whose foundational skills adapt to any medium, including visual identity, campaigns, environmental, experiential, and motion. My approach to design is rooted in intuition and curiosity. I believe that great design is an aesthetic answer to a functional problem, and the best design adapts to fit the larger context.

Currently, I’m based in Chicago and leading projects at One North, where I’ve worked with brands like Meta, Microsoft, and create experiences like The Assembly.

When I’m not working, I’m throwing on the pottery wheel, eating dumplings, or planning my next trip.