Hey, I’m Cassidy Day.

I’m a brand champion who thinks conceptually and enjoys creating systems that give design the structure to flourish. I’m a visual generalist whose foundational skills adapt to any medium, including visual identity, campaigns, environmental, experiential, and motion. My approach to design is rooted in intuition and curiosity. I believe that great design is an aesthetic answer to a functional problem, and the best design adapts to fit the larger context.

Currently, I’m based in Chicago and leading projects at One North, where I work with brands like Meta, Microsoft, and create experiences like The Assembly.

When I’m not working, I’m throwing on the pottery wheel, eating dumplings, or planning my next trip.