Erin Victoria

Ready to leap into owning their own event styling business, the team behind Erin Victoria needed a clean and luxe brand to cater to their clientele. Since the business was about creating experiences and unique styles for each event, they wanted their identity to act as a vessel that was grounded and neutral. To convey an element of exclusivity and to express that each proposal was one of a kind, we included select handwritten elements. To discover the correct look and feel, we explored Chicago venues, took notes from lifestyle brands, and built an identity that felt like it could scale as their company expanded.